About the project
Golden Martha is a Golden Retriever breeder with more than twenty years of history. The goal of this dog breeder website redesign was to create a visually appealing and distinctive website that reflects the character of the kennel while providing visitors with a clear and welcoming experience.
The original website was built on Joomla. As part of the project, I created a new web design, redesigned the structure of the individual pages and subsequently migrated the entire website to WordPress.
An important part of the brief was to move away from the typical look of breeder websites and create an online presence that visitors would remember not only for its design, but also for its overall atmosphere.
Web Design & Visual Style
The visual concept combines a soft, natural colour palette, floral motifs and playful details inspired by the world of dogs. The aim was not to create a typical breeder website, but a distinctive online presence with its own atmosphere and personality.
Soft shades of beige, pink and purple are complemented by paw motifs, photography and illustrations. These graphic elements are repeated throughout the website, connecting the individual sections and creating a consistent visual identity.
Space for News & Updates
An important part of the website design was creating enough space for regular news, health test results, achievements of individual dogs and everyday updates from the kennel.
News items are presented as individual cards, allowing new content to be added over time without compromising the clarity or visual consistency of the website.
Individual Dog Profiles
Presenting the individual dogs is an important part of the breeder’s website. Each dog has its own custom illustrated card, maintaining a consistent visual style while also reflecting its individual character.
Joomla → WordPress Migration
The project included a complete migration of the original website from Joomla to WordPress. The new solution makes content management easier, supports regular publishing of news and updates, and provides a flexible foundation for future website development.
During the migration, the website content and structure were also reorganised to create a clearer user experience while preserving the story of a kennel with more than two decades of history.
Conclusion
The Golden Martha project combined a complete website redesign, the creation of a custom visual style and a full migration from Joomla to WordPress. The result is a distinctive breeder website that brings together the kennel’s story, its dogs and regularly updated content within one consistent digital experience.
The new website retains the gentle and friendly character of the Golden Martha brand while providing a clearer structure, easier content management and a flexible foundation for its future development.
