ABOUT THE PROJECT
Custom B2B e-commerce solution
Gengar B2B was created as a wholesale e-commerce platform for selling trading cards, accessories and other products to business customers.
I designed and built the project using WordPress and WooCommerce, with a focus on the specific requirements of B2B e-commerce. The solution includes multilingual support, multiple currencies, individual access for registered wholesale customers and integration with BaseLinker.
The standard WooCommerce functionality was not sufficient for the required wholesale logic. I therefore designed and developed several custom features and WordPress plugins to simplify store management and support business rules specific to B2B sales.
CUSTOM SOLUTIONS
When off-the-shelf plugins aren’t enough
To meet the specific requirements of the wholesale e-commerce platform, I developed custom solutions tailored to its day-to-day operation. Each feature is integrated directly into the WordPress admin and designed to make everyday management as simple and efficient as possible.
Product feeds
B2B partners can access product data feeds to connect their own e-commerce platforms and inventory management systems.
Employee management
Custom employee roles make it possible to create accounts with different permissions and give individual users access only to the areas of the administration they need.
Minimum order value
A custom WordPress plugin makes it possible to set a minimum order value and verify that the requirement is met before the customer can complete the purchase.
Product quantity rules
Minimum quantities and order multiples can be defined for selected products and categories to support specific wholesale purchasing requirements.
B2B CUSTOMER EXPERIENCE
From registration to purchase
I tailored the customer journey to the needs of wholesale e-commerce – from business account registration to access to B2B pricing and wholesale purchasing conditions.
B2B CUSTOMER REGISTRATION
Business accounts with custom purchasing logic
The registration form collects the contact, company and billing details required for B2B e-commerce. Once the registration is approved, the customer gains access to wholesale pricing.
Contact, company and billing details within a single registration process.
The registration process supports company and VAT details for both Czech and international customers.
Wholesale prices are available only to registered and approved B2B customers.
B2B PRICING
Wholesale prices for logged-in customers only
Visitors can browse the complete product catalogue without logging in, but wholesale prices remain hidden and are replaced by a sign-in prompt. B2B pricing becomes visible once an approved customer logs in.
MULTIPLE MARKETS, ONE E-SHOP
Languages, currencies and integrations
The B2B e-shop is designed to support sales across multiple markets. Language versions, currencies and external systems work together within a single connected e-commerce solution.
Multilingual e-commerce
Czech and English versions of the B2B store managed with WPML.
Multiple currencies
Support for CZK and EUR with automatic exchange rate updates.
BaseLinker
BaseLinker integration for synchronising products, inventory and orders.
RESPONSIVE DESIGN
A B2B e-commerce experience across devices
The B2B e-commerce interface is fully adapted for mobile devices – from registration and sign-in to product browsing and individual product pages.
An e-commerce solution built to do more than sell
The result is a comprehensive B2B e-commerce solution built on WooCommerce, combining wholesale sales, custom pricing rules, multiple languages and currencies, and integrations with external systems.
Looking for a website or e-commerce solution with custom functionality? I can design and build a solution tailored to your sales process, your customers and the future growth of your business.