SpopoTrail Trekking Poles
Every step with support
A sales-focused website for a trekking pole brand, with a custom ordering system and administration.
www.spopo.cz
About the project
SpopoTrail is a sales-focused website for trekking poles and their use in hiking and outdoor activities. The goal was to create a simple purchasing journey where visitors can quickly understand the key benefits of the product, find all the information they need and complete their order directly.
In the design, I focused not only on the product presentation itself, but also on the entire ordering process and subsequent e-shop management. The project therefore also includes a custom checkout, order administration and an analytics section for tracking traffic and conversions.
From product to order
The design brings together product presentation, technical specifications, accessories and the purchasing process in one visually consistent environment.
UX · UI · E-commerce
Product at the centre
The product section was designed to provide customers with important information gradually, without unnecessary overload. Alongside the specifications of the trekking poles themselves, the accessories included in the complete set are given plenty of space.
Everything you need in one place
The product is presented as a complete set. Each accessory is given its own space, while remaining visually connected to the main product.
Summer baskets
For everyday hiking and softer terrain.
Snow baskets
Larger diameter for winter conditions.
Rubber tips
For hard surfaces and more comfortable walking.
Carrying case
Practical storage for the complete set.
A simple path to purchase
I designed the purchasing process to include only the information genuinely needed to complete an order. Each step is clear and easy to understand, so customers always know what comes next.
Order details
Contact and delivery details without unnecessary steps.
Shipping & payment
A clear selection of delivery and payment methods.
Complete the order
A clear summary of the price and order contents before submission.
Contact details
Order summary
Custom administration & analytics
The project goes beyond the public-facing website. A custom administration interface and analytics section were also created for order management, allowing orders, revenue, traffic and customer progress through the purchasing process to be monitored.
Orders
Sales funnel
From the first step to the final order
A website that brings design and functionality together
The result is a complete sales solution for the SpopoTrail brand, bringing together product presentation, the purchasing process and a custom administration environment. The visual design reflects the outdoor nature of the product, while the structure and individual features are designed with ease of use in mind.
Need a website or e-shop that doesn’t look like everyone else’s? I’ll design a solution that fits your brand, your product and your customers.