We love to move
SpopoTrail
Landing page & e-shop for a trekking pole brand
About the project
SpopoTrail was created as a landing page and e-shop focused on trekking poles and their use for hiking and outdoor activities. The goal was to create a simple yet visually distinctive product presentation that quickly introduces visitors to the key benefits and naturally guides them towards making a purchase.
I designed and built the website in WordPress using Elementor. The visual style draws inspiration from hiking and nature – from mountain photography and a natural colour palette to map-inspired and stone graphic elements.
Shopping benefits
To highlight the main product benefits, I created custom graphic elements inspired by nature. The information is placed directly on stone elements and complemented by simple illustrations, helping them fit naturally into the brand’s outdoor character while remaining easy to recognise.
Features
For the product presentation, I worked with distinctive, hand-drawn-style graphic elements that complement the natural character of the website. The individual features are arranged around the product to quickly communicate the key specifications of the poles, the materials used and the accessories included in the package.
Reviews
The website also included a section featuring customer experiences. I designed the reviews as travel postcards, visually reflecting the brand’s outdoor character and the overall nature-inspired concept.
From the first step to the summit
A website with a character of its own
The result is a landing page and e-shop with a distinctive visual identity, combining product presentation with the atmosphere of hiking and outdoor adventure.
Looking for a website or e-shop that doesn’t look like everyone else’s? I’ll create a solution tailored to your brand, product and customers.