About the project
Haf Cukrárna is an online shop specialising in treats, cakes and other goodies for dogs. The goal of the project was to create a clear and visually distinctive e-commerce experience that reflects the playful personality of the brand while making it easy for customers to discover and browse its products.
The online shop was built on Upgates, with a visual style based on a combination of soft pink, deep burgundy and vibrant yellow. Product photography, custom banners and clearly differentiated product categories play an important role throughout the design.
The project also included refining the original logo, converting it into a clean vector format and creating a consistent visual system that can be used across the online shop as well as other brand materials.
E-commerce category design
Each product category was given its own visual presentation, helping visitors quickly navigate and understand the range of products available. The colours and photography also reinforce the playful character of Haf Cukrárna and create a consistent visual style throughout the online shop.
Custom category banners
I created custom banners for the main product categories, combining product photography, typography and the brand’s colour palette. This gives each category its own character while maintaining a consistent visual identity throughout the online shop.
Colour palette
The colour palette combines soft pink, deep burgundy, a light background and vibrant yellow. The pink tones support the playful and friendly personality of the brand, burgundy adds contrast, while yellow acts as a distinctive accent for important elements and calls to action.
Logo refinement & vectorisation
The original Haf Cukrárna logo was converted into a clean vector format and refined typographically. This allows the logo to be used at different sizes across the website, print materials, packaging and other marketing applications without any loss of quality.
Responsive design
The Haf Cukrárna online shop was designed to provide a comfortable shopping experience on both desktop and mobile devices. The content layout, product categories and navigation adapt to different screen sizes while keeping the product range easy to browse.
The responsive design also preserves the distinctive visual identity, product photography and key elements of the online shop, ensuring a clear and consistent shopping experience across common devices.
Conclusion
The Haf Cukrárna project combined e-commerce design on the Upgates platform, visual identity refinement, logo vectorisation and the creation of custom graphic elements. The result is a playful and easily recognisable online shop where the visual style supports the products while helping customers navigate the store with ease.
The design is ready to accommodate future expansion of the product range, while the responsive solution ensures a consistent experience across desktop and mobile devices.