Packaging Design
Bylinná lékárna
Herbal tea packaging inspired by nature, tradition and botanical illustration.
About the project
For the Czech brand Bylinná lékárna, I created a packaging design for herbal tea bags. The goal was to combine the natural character of the product with a distinctive visual style that immediately communicates herbs, tradition and the brand’s origins.
The visual concept is based on botanical motifs, the natural texture of kraft paper and colourful illustrations of medicinal plants.
Visual concept
The design combines a natural kraft-paper background with botanical illustrations. Flowers and herbs frame individual parts of the packaging, referencing traditional herbariums and natural herbal remedies.
The natural beige is complemented by dark green typography with accents of yellow, purple, orange and burgundy.
Packaging design
The visual style continues across the individual sides of the box. Botanical motifs frame the information areas and connect practical product details with the natural character of the brand.
Ingredients & preparation
Practical information is integrated into the composition so that it remains clear and easy to read while following the visual style of the entire package.
Brand story
The side panel combines the brand story with botanical framing, connecting the written content with the overall character of the packaging.
From box to sachet
The same visual language carries through to the individual elements of the packaging. By using consistent natural motifs, colours and typography, the design remains recognisable even on the smaller format.
Nature translated into packaging
The design for Bylinná lékárna brings together natural materials, botanical illustration and a traditional character in one cohesive visual solution.
Looking for packaging or a visual style for your product? I can create a design that becomes a natural part of your brand.